Invited speakers

Keynote speaker

Keynote speaker: Jochen WIRTZ

NUS Business School

Jochen Wirtz is Professor of Marketing at the National University of Singapore (NUS), the founding director of the dual degree UCLA – NUS Executive MBA Program (ranked globally #6 in the Financial Times 2016 EMBA rankings), an international fellow of the Service Research Center at Karlstad University, Sweden, and Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US. Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015). In recognition of his excellence in teaching and research, Professor Wirtz has received over 40 awards, including the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally) and the prestigious, top university-level Outstanding Educator Award at NUS. He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both awarded by Emerald Group Publications. He serves on the editorial review boards of over ten academic journals, including the Journal of Service Management, Journal of Service Research, Journal of Service Science, Journal of Service Theory & Practice, Service Industries Journal, and Cornell Hospitality Quarterly. Jochen Wirtz is Professor of Marketing at the National University of Singapore (NUS), the founding director of the dual degree UCLA – NUS Executive MBA Program (ranked globally #6 in the Financial Times 2016 EMBA rankings), an international fellow of the Service Research Center at Karlstad University, Sweden, and Academic Scholar at the Cornell Institute for Healthy Futures (CIHF) at Cornell University, US. Previously, Dr Wirtz was an Associate Fellow at the Saïd Business School, University of Oxford (from 2008 to 2013), and a founding member of the NUS Teaching Academy, the NUS think-tank on education matters (from 2009 to 2015). In recognition of his excellence in teaching and research, Professor Wirtz has received over 40 awards, including the Academy of Marketing Science (AMS) 2012 Outstanding Marketing Teacher Award (the highest recognition of teaching excellence of AMS globally) and the prestigious, top university-level Outstanding Educator Award at NUS. He also was the winner of the inaugural Outstanding Service Researcher Award 2010 and the Best Practical Implications Award 2009, both awarded by Emerald Group Publications. He serves on the editorial review boards of over ten academic journals, including the Journal of Service Management, Journal of Service Research, Journal of Service Science, Journal of Service Theory & Practice, Service Industries Journal, and Cornell Hospitality Quarterly.


Invited speaker

Invited speaker: Neta Kela - Madar

CGA (immunotherapy) Omni Consulting (innovative technologies) Cell Actor Biotherapeutics, Stanford University

Dr. Neta Kela Madar is an expert in innovation development with over 12 years experience in personalized medicine from Stanford University (USA) and the Weizmann Institute (Israel) and as a founder of immonotherapy start up and Healthcare innovation consulting company. Dr. Kela-Madar is a lecturer and Senior faculty in The Peres Academic Center and Ben Gurion University and the head of Innovation and Entrepreneurship programs in the Business School. Dr. Kela-Madar is consulting for companies, entrepreneurs, research and academic centers for innovation, Intrapreneurship and entrepreneurship development.


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